The Director of E-commerce will be responsible for leading and developing the e-commerce and digital marketing function for our own brand sites and 3rd party ecommerce sites in the US market. Key focus for this role is on our Waterford brand but also managing our English Brands portfolio's ecommerce in the US. This role will work in close collaboration with the global E-commerce function in developing the best possible ecommerce customer experience and driving the business outcomes in the US market. This role will be responsible for the ecommerce business analysis, presenting insights and recommendations to drive online sales and executing on the agreed plans. The candidate is expected to be a visionary with a high level of digital merchandising and project management expertise who likes to work in a fast-paced, innovative, and collaborative work environment. The role will involve cross-functional collaboration across multiple departments and a global organization. The Director of E-Commerce plays a crucial role in helping the company achieve its online revenue goals and stay competitive in the digital marketplace.
Key Responsibilities:
Operations & Enablers
Develop, execute, and deliver annual strategic growth plans for own- and indirect-eCommerce, partnering with cross-functional stakeholders in global eCom, Sales, Brand, and Marketing
Build, guide, and nurture a high-performing eCommerce team, prioritizing workflow for maximum impact on business growth
Partner with cross-functional teams to identify and implement process improvements that enhance overall efficiency and effectiveness of ecommerce operations
Manage site maintenance plan and budget; work with the in-house team and external vendors to achieve the plan and brand goals
Generate, manage, and maintain monthly and weekly reporting using analytics tools - including the tracking and analysis of sales & profitability
Stay up to date on trends in the e-commerce industry
Assortment & AOV
Maintain and grow product assortment, including customer product numbers
Review retail and customer profitability on top-selling items, adjust the price accordingly to ensure the account remains competitive
Responsible for product launch strategy including timely item set-up, seeding ratings and reviews, and coordinating merchandising and paid efforts
Oversee accurate monthly SKU-level inventory forecasts by leveraging POS and historical sales data to improve the SOP process
Analyze the competitive landscape to develop white-label opportunities and influence product development strategy
Digital Shelf & Conversion
Leverage merchandising and content expertise to help develop a best-in-class online experience that maximizes conversion opportunities and encourages more site visits
Audit existing product listings for accuracy and make recommendations for improvements, including content, attributes, ratings & reviews, and competitive analysis
Ensure adoption of price increases, including all customer communications and administrative responsibilities
Traffic & Marketing
Own and oversee digital marketing strategy and budget, including KPIs
Increase market share in indirect sites by advocating placement in emails, landing pages, and catalogs
Leverage marketing and promotional opportunities to drive sales growth
Last day of application:
2024-05-30*****
At Fiskars, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team:
Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.
Health and Wellness: Your well-being matters to us, no matter where you are. We offer various health and well-being focused programs and coverage, adapted to the requirements of each region.
Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life.
Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives and learning resources, we empower our employees to reach their full potential.
Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.
Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued.
Vested Interest: Through our Employee Share Purchase Plan (ESPP), you have the opportunity to invest in Fiskars Group and become a proud co-owner, sharing in the success and growth of the company.
Employee Discounts: We want to ensure our team members make each day the extraordinary with use of our products and offer product discounts across our brands.
Please note that specific benefits may vary based on local regulations, market conditions, and other factors. We are committed to providing competitive and meaningful benefits to our employees in every market we operate.
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Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design-driven brands for indoor and outdoor living. Our brands include Fiskars, Georg Jensen, Gerber, Iittala, Moomin Arabia, Royal Copenhagen, Waterford, and Wedgwood. Our brands are present in more than 100 countries, and we have close to 450 own stores. We have approximately 7,000 employees and our global net sales in 2023 were EUR 1.1 billion.
We are driven by our common purpose: Pioneering design to make the everyday extraordinary. In 2024, we are celebrating our 375th anniversary. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth.Read more: fiskarsgroup.com